Samsung enters the metaverse, opening its flagship 837 store in Decentraland

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Samsung Electronics America has entered the metaverse world in collaboration with Decentraland, an Ethereum-based virtual reality platform.

The electronics giant has opened a virtual version of its flagship 837 physical store in Decentraland. The physical store is located at 837 Washington Street in New York City’s Meatpacking District, Manhattan. The virtual store, dubbed Samsung 837X, will be open in Decentraland for a limited time.

“This is one of the largest brand land takeovers in the history of Decentraland,” Samsung said in a statement shared with The Block on Thursday.

The Samsung 837X store will offer digital adventures through “Connectivity Theater and Sustainability Forest” and a musical celebration at the “Customization Stage,” said Samsung.